Marketing

How Would the Romans Have Used Inbound Marketing?

When you’re trying to reach out to potential clients inbound marketing is a valuable tool. Instead of using advertising or bulk emails to bring customers to you inbound marketing serves as an education platform. This is a subtle difference as inbound marketing is reliant on …

How Would the Romans Have Used Inbound Marketing? Read More »

Public Relations

Seven Steps to Effective Public Relations Planning

Public relations (PR) implies a series of practices that focus on spreading information about a company in an effort to influence the public favourably. Basically, this means to offer your target audience information about your company, products, and services. But over the past few years, …

Seven Steps to Effective Public Relations Planning Read More »