Inbound Marketing

1 to Many, Many to Many and Many to 1 – for PR and Inbound

Public relations and inbound marketing share many of the same core concepts and one of particular importance is the sharing of information. Information sharing and how it spreads commonly follows one of three models that examine where information originates from, who receives it, and how …

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echo chamber

Are Echo Chambers a Problem for PR and Inbound Marketing

The ‘death’ of print media has been a longstanding debate among people in a wide range of industries including pundits, public relations professionals, social scientists, and marketing professionals. A recent argument of the shifting of media consumption is that people are becoming entrenched in an …

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jeremy corbyn and bernie sanders social media

How Bernie Sanders and Jeremy Corbyn used Social Media 2016 and 2017

Bernie Sanders has been a part of United States politics for several decades, however, as a senator from a very low population state (Vermont’s population as of 2015 was only 626,042) he was largely unknown on a national scale. However, successful communication of his platform …

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