Public Relations

1 to Many, Many to Many and Many to 1 – for PR and Inbound

Public relations and inbound marketing share many of the same core concepts and one of particular importance is the sharing of information. Information sharing and how it spreads commonly follows one of three models that examine where information originates from, who receives it, and how …

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echo chamber

Are Echo Chambers a Problem for PR and Inbound Marketing

The ‘death’ of print media has been a longstanding debate among people in a wide range of industries including pundits, public relations professionals, social scientists, and marketing professionals. A recent argument of the shifting of media consumption is that people are becoming entrenched in an …

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