– The role of debate in our 24:7 technology-driven world When we think of debate we typically imagine politicians in the House of Commons wagging their finger and arguing their point with a raft of their party behind making appreciative “aye” and “hear hear” noises. …
To debate, or not to debate, that is the question Read More »
AI has already had a profound impact on the business world. With AI already being used for tools such as chat bots, search engines, and data tracking AI will only see expanded use as the technology matures. Public relations is no different and AI will …
Part 2: How AI Will Impact PR (Those That Work in PR) Read More »
What Is An ETL Tool? ETL stands for Extract-Transform-Load and refers to the three step process of moving information for various locations to a centralized database. To simplify: Extraction refers to pulling data from its sources (multiple databases, cloud storage, servers, uploads, apps, and other …
Search Engine Optimization is one of the most energetic and ever-changing parts of e-commerce, websites and digital marketing. Aside from the challenge of staying current with technology advancements and business trends you also have to have a good solid foundation of SEO knowledge to draw …
As a marketing leader, your judgement helps guide marketing campaigns through identifying the correct target market, trends in the marketplace, and ensuring marketing activities successfully reach interested parties to guide them to your business. In the previous article “Examples of Tone and Voice for Inbound …
Artificial intelligence as an emerging technology has created a variety of responses from industry professionals. Some such as Elon Musk and Bill Gates offering warnings and see the dangers AI can present. Others such as Mark Zuckerberg are far more optimistic about the effects AI …
Generated Content Pros And Cons Content generators are becoming more effective and widespread as technology improves. This software can create entire articles based off of a few key terms. Improvements in this type of software is resulting in articles that are readable and composed of …
Will Content Generators Destroy Inbound Marketing? Read More »
What if you did the same? What would you find? This is what we ended up with after a bit of topping and tailing. A back to basics article on inbound marketing. A Marketing Primer Inbound marketing is an ever-changing and challenging industry and it …
Curating Our Own Content – Any Value to be Found? Read More »
Inbound Marketing What’s Best Leading, Following, or Setting The Pace? Competition is a part of any industry. As an inbound marketer, you’re probably very aware of your competitors and how they affect your place in the market. How you respond to your competitors is very …
Not All Customers are the Same When writing inbound marketing materials there are several factors to consider. One factor that can be easy to overlook is the stylistic aspects of the work itself. Being factually correct and well written are only part of a successful …
Examples of Tone and Voice for Inbound Marketing Read More »
