Looking forward to 2020 and beyond If there is one truth about technology that we can all agree on, it is that technology doesn’t stand still. It wasn’t so long ago that we were all saving on to floppy disks, or sitting waiting patiently listening …
The art of conversation Over the decades, scientists have been able to develop robots to perform all sorts of jobs for us, but never quite the ability to hold a conversation. Until now that is with different types of chatbot. In recent years technology has …
Types of chatbot and how to choose the right one for your business Read More »
– What do you need to know? Conversational artificial intelligence (AI) is developing at a rapid rate and transforming the way we communicate with businesses. But what is it? What is it for? And why might it be useful? Let’s take a look. What is …
We recently wrote about the development of artificial intelligence (AI) technology and the growth of marketing to machines. You can read the full article here but, essentially, we looked at the reality that technology advancement means we are moving ever closer to a world where …
Should the rise of marketing to machines be embraced or resisted? Read More »
– Should we be worried? Search as a concept has changed radically. Think back to the days when to find something out meant a trip to the library and a browse through the encyclopaedias and periodicals. Or even the microfiche. Then came online search and …
Machine learning has the potential to radically change the application and development of software. However, it is not a fully autonomous process. There is still very much a human element to machine learning and the overall process involves several precise steps. Here is a broad …
To understand the basics of machine learning it is important to know what it is. In the simplest terms, machine learning is the ability of a computer system or software platform to teach itself. It is a form of ‘self-programming’ that allows a software platform …
There are a lot of articles in the press lately concerning Artificial Intelligence. Sadly many of these articles are incredibly negative in nature. This type of response is to be expected, however, given that in general, many people are resistant to change. Add to this the …
Surely some people must be thinking about the implications of AI? Read More »
Marketing at its most basic level is an informative profession. To sell a product or service your target market has to be made aware it exists, what it does, why they would want it, and how they can get it. However, for marketing to be …
Business intelligence versus predictive account based marketing Read More »
Many businesses currently make use of AI as a part of their daily business activities. Naturally, not every business has implemented AI yet and you may wonder how AI will change the PR profession. As a public relations professional, you will encounter (and make use) …
5 steps a PR agency must take in the world of AI Read More »
