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PR agencies and AI steps needed
Nov 30 2017

5 steps a PR agency must take in the world of AI

AI, Public Relations / 3 minutes of reading

Many businesses currently make use of AI as a part of their daily business activities. Naturally, not every business has implemented AI yet and you may wonder how AI will change the PR profession. As a public relations professional, you will encounter (and make use) …

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upgrade complete version 2
Nov 24 2017November 24, 2017

AI Unconference – 23rd January 2018 – Gerrards Cross

AI / 3 minutes of reading

What Is An Unconference? We’ve all been to conferences. You sit quietly, listen to someone else speak, don’t have much input from your end, and try not to get caught fiddling with your cell phone. While the traditional conference can be informative the lack of …

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robot head science museum
Oct 5 2017November 12, 2017

Our Thoughts: A Balanced View On AI

AI / 3 minutes of reading

In the final of our three part blog series, we present a third viewpoint, our own. Like many readers such as yourself, we’ve read the same warnings about AI put out in the media by professionals, experts, and technology leaders. However, we’ve also read the …

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bots at the London Science Museum 2017
Sep 29 2017October 5, 2017

Positive Views Of The Future AI Could Bring

AI / 3 minutes of reading

In the previous AI blog, the more pessimistic viewpoints concerning AI were looked at. The general theme of these views was the danger AI presents if left unchecked and the possibly destructive outcome if highly evolved AIs ever grew beyond human control. Despite such dire …

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AI for PR producers
Sep 21 2017September 21, 2017

Part 2: How AI Will Impact PR (Those That Work in PR)

AI, Articles, Blog, Public Relations / 3 minutes of reading

AI has already had a profound impact on the business world. With AI already being used for tools such as chat bots, search engines, and data tracking AI will only see expanded use as the technology matures. Public relations is no different and AI will …

Part 2: How AI Will Impact PR (Those That Work in PR) Read More »

ETL connection for data collection
Sep 7 2017

What is an ETL and why would I need one?

AI, Analytics, Articles, Blog, Web / Tech / 3 minutes of reading

What Is An ETL Tool? ETL stands for Extract-Transform-Load and refers to the three step process of moving information for various locations to a centralized database. To simplify: Extraction refers to pulling data from its sources (multiple databases, cloud storage, servers, uploads, apps, and other …

What is an ETL and why would I need one? Read More »

Aug 3 2017October 5, 2017

The Possible Dangers Of AI

AI, Articles, Blog / 3 minutes of reading

Artificial intelligence as an emerging technology has created a variety of responses from industry professionals. Some such as Elon Musk and Bill Gates offering warnings and see the dangers AI can present. Others such as Mark Zuckerberg are far more optimistic about the effects AI …

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AI and PR
Jul 13 2017October 27, 2019

Part 1: The Consumers Perspective and How AI will Impact PR

AI, Blog, Public Relations / 3 minutes of reading

Artificial Intelligence is already in use in several industries and as the technology improves AI will be assigned more and more tasks as time goes on. AI’s effects on public relations will certainly be far-reaching for both industry professionals and consumers as well. This article …

Part 1: The Consumers Perspective and How AI will Impact PR Read More »

Jun 23 2017June 23, 2017

How Bad Will it Be if Your AI is AWOL?

AI, Blog / 3 minutes of reading

Can You Trust Your AI? AIs are used for a multitude of purposes including data review and collection. Not all of these will be mundane either as AIs become more commonplace they will deal with important data such as criminal tracking, medical data, or tracking …

How Bad Will it Be if Your AI is AWOL? Read More »

Jun 9 2017June 9, 2017

How Far Have We Come? Updating Our View on AI

AI, Blog, Inbound Marketing / 4 minutes of reading

AI Then, Now, And What’s To Come AI has been in development for years and the effects it may have on inbound marketing have been talked about for just as long. As this article shows it is a topic that has seen a lot of …

How Far Have We Come? Updating Our View on AI Read More »

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