AI

AI and PR

Part 1: The Consumers Perspective and How AI will Impact PR

Artificial Intelligence is already in use in several industries and as the technology improves AI will be assigned more and more tasks as time goes on. AI’s effects on public relations will certainly be far-reaching for both industry professionals and consumers as well. This article …

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Why The Emotional Content Of Marketing Matters

Emotion And Inbound Marketing Writing is not all fact and figures. Inbound marketing, in particular, should have an emotional component. Now while your work should always have sound facts behind it remember that marketing is about reaching people and informing them. Customers seek out businesses …

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