Marketing Automation

Why The Emotional Content Of Marketing Matters

Emotion And Inbound Marketing Writing is not all fact and figures. Inbound marketing, in particular, should have an emotional component. Now while your work should always have sound facts behind it remember that marketing is about reaching people and informing them. Customers seek out businesses …

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Examples of Tone and Voice for Inbound Marketing

Not All Customers are the Same When writing inbound marketing materials there are several factors to consider. One factor that can be easy to overlook is the stylistic aspects of the work itself. Being factually correct and well written are only part of a successful …

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How Would the Romans Have Used Inbound Marketing?

When you’re trying to reach out to potential clients inbound marketing is a valuable tool. Instead of using advertising or bulk emails to bring customers to you inbound marketing serves as an education platform. This is a subtle difference as inbound marketing is reliant on …

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