Strategy

Social Listening

Social Listening – a killer strategy for online marketers

Also referred to as social medial listening and social media monitoring, social listening defines the process of identifying and assessing people’s opinions about your (and your competitor’s) products, brand or company. By adding opinions to the interpretation of performance indicators and website metrics like direct …

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6 Steps to Developing a Successful Online Marketing Strategy for Inbound Lead Generation

6 Steps to Developing a Successful Online Marketing Strategy for Inbound Lead Generation

Unfortunately, when it comes to online marketing, there are no “magic” programs or “one-size-fits-all” solutions. And this is because online marketing is a complementary element that must be added to your online presence in order to achieve the best results. If you have not begun …

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