Social Listening

Social Listening – a killer strategy for online marketers

Also referred to as social medial listening and social media monitoring, social listening defines the process of identifying and assessing people’s opinions about your (and your competitor’s) products, brand or company. By adding opinions to the interpretation of performance indicators and website metrics like direct …

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Public Relations

Seven Steps to Effective Public Relations Planning

Public relations (PR) implies a series of practices that focus on spreading information about a company in an effort to influence the public favourably. Basically, this means to offer your target audience information about your company, products, and services. But over the past few years, …

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6 Steps to Developing a Successful Online Marketing Strategy for Inbound Lead Generation

6 Steps to Developing a Successful Online Marketing Strategy for Inbound Lead Generation

Unfortunately, when it comes to online marketing, there are no “magic” programs or “one-size-fits-all” solutions. And this is because online marketing is a complementary element that must be added to your online presence in order to achieve the best results. If you have not begun …

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