Inbound Marketing

How PR And Inbound Marketing Work Together To Make Your Business Better

Is There Really a Difference? Public relations and inbound marketing are seen as being related fields of content creation that focus on different parts of a business’s communication strategy. While PR focuses on direct communication with the public at large inbound marketing focuses on drawing …

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Why The Emotional Content Of Marketing Matters

Emotion And Inbound Marketing Writing is not all fact and figures. Inbound marketing, in particular, should have an emotional component. Now while your work should always have sound facts behind it remember that marketing is about reaching people and informing them. Customers seek out businesses …

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