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echo chamber

Are Echo Chambers a Problem for PR and Inbound Marketing

The ‘death’ of print media has been a longstanding debate among people in a wide range of industries including pundits, public relations professionals, social scientists, and marketing professionals. A recent argument of the shifting of media consumption is that people are becoming entrenched in an …

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AI and PR

Part 1: The Consumers Perspective and How AI will Impact PR

Artificial Intelligence is already in use in several industries and as the technology improves AI will be assigned more and more tasks as time goes on. AI’s effects on public relations will certainly be far-reaching for both industry professionals and consumers as well. This article …

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jeremy corbyn and bernie sanders social media

How Bernie Sanders and Jeremy Corbyn used Social Media 2016 and 2017

Bernie Sanders has been a part of United States politics for several decades, however, as a senator from a very low population state (Vermont’s population as of 2015 was only 626,042) he was largely unknown on a national scale. However, successful communication of his platform …

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