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data mart and other data base terms

Help Me Understand Data Warehouse, Data Mart, ETL, ELT, Data Lake, DaaS …

Databases and data management has its own set of technical terminology, descriptive terms, and jargon. When dealing with databases (and related processes such as ETL) it’s important to understand what these terms mean and the processes they refer to. This is important not just from …

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echo chamber

Are Echo Chambers a Problem for PR and Inbound Marketing

The ‘death’ of print media has been a longstanding debate among people in a wide range of industries including pundits, public relations professionals, social scientists, and marketing professionals. A recent argument of the shifting of media consumption is that people are becoming entrenched in an …

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