Public relations and inbound marketing share a lot of the same concepts. Both strive to put forth an informative message out to the public describing your company’s goals, recent innovations, products releases, and other topics of note. The key difference between the two is that …
How to Transform PR by Using Inbound Methodologies Read More »
Artificial Intelligence is already in use in several industries and as the technology improves AI will be assigned more and more tasks as time goes on. AI’s effects on public relations will certainly be far-reaching for both industry professionals and consumers as well. This article …
Part 1: The Consumers Perspective and How AI will Impact PR Read More »
Bernie Sanders has been a part of United States politics for several decades, however, as a senator from a very low population state (Vermont’s population as of 2015 was only 626,042) he was largely unknown on a national scale. However, successful communication of his platform …
How Bernie Sanders and Jeremy Corbyn used Social Media 2016 and 2017 Read More »
Search Engine Optimization (SEO) is a key part of marketing. Your ranking in the search results of popular search engines such as Google can have a profound effect on your business in terms of visibility and attracting customers. As SEO is a very technical field, …
Can You Trust Your AI? AIs are used for a multitude of purposes including data review and collection. Not all of these will be mundane either as AIs become more commonplace they will deal with important data such as criminal tracking, medical data, or tracking …
Public Relations has been a part of not only business but larger society for centuries. There has been no successful (or government) that hasn’t interacted with the public to spread knowledge and influence overall opinion. Where PR has run into issues in the modern world …
AI Then, Now, And What’s To Come AI has been in development for years and the effects it may have on inbound marketing have been talked about for just as long. As this article shows it is a topic that has seen a lot of …
What if you did the same? What would you find? This is what we ended up with after a bit of topping and tailing. A back to basics article on inbound marketing. A Marketing Primer Inbound marketing is an ever-changing and challenging industry and it …
Curating Our Own Content – Any Value to be Found? Read More »
Inbound Marketing What’s Best Leading, Following, or Setting The Pace? Competition is a part of any industry. As an inbound marketer, you’re probably very aware of your competitors and how they affect your place in the market. How you respond to your competitors is very …
Not All Customers are the Same When writing inbound marketing materials there are several factors to consider. One factor that can be easy to overlook is the stylistic aspects of the work itself. Being factually correct and well written are only part of a successful …
Examples of Tone and Voice for Inbound Marketing Read More »
