IT SUDDENLY STRIKES YOU. It’s a new idea for a blog post that will FINALLY go VIRAL.
You sit down in front of your computer and start writing fiercely. You are savagely hitting your keyboard buttons, typing word after word, as your mind and passion dictates you to do, hoping to publish your post before one of your competitors will get the same idea. You complete it, add the title, and BANG! – PUBLISH it.
But then…your vision of thousands of people reading and sharing your post, with hundreds visiting your website and ordering from you, falls apart and turns to dust. There are just a few visitors, no comments, no sharing…The KILLER post you created will be buried soon under a pile of blog posts published by your competitors.
So, you have written a post that’s not quite up to the mark.
But do not despair. Help is on the way.
Yes, that’s right. I’m here, ready to help you get really good at writing blogs. As unrealistic as it may seem, you can LEARN how to write fabulous blogs that will make other bloggers green with envy.
How many times have you heard “high-quality, informative, useful” content? Probably, hundreds of times. But did you ever ask yourself what all these words actually mean?
Writing great, valuable content goes beyond creating blog posts that answer questions, solve problems, and make readers laugh or cry (in a good way). It also goes beyond using the right format, such as subheads, bulleted lists, and bold fonts; even beyond search engine optimization, rankings, and conversions. Writing compelling, engaging content requires polishing up your words, adding a dash of seductiveness and, maybe, a little bit of “rhythm and blues” for a surprising twist. How are you going to do all this?
To begin with, there is a significant difference between “producing” and “creating” content. A blogger should never turn content creation into an automatic process – though most blogs reflect just that. Besides choosing the right topic for your niche and audience, creating a good title, including a call-to-action towards the end of your post, and reading it over and over again to fix even the smallest errors, you must do one more thing: add depth. Depth is what turns regular content into a masterpiece, which gets liked and shared by hundreds, even thousands of readers.
Here is how you can do that:
- Examples – Using theoretical terms to talk about a topic is not a bad idea. However, it’s much better to give examples. Examples not only help readers understand content better but also show them how theory can be applied to practice. This will take your readers closer to transferring what they read into actual situations.
- The Storyteller – Yes, you are the storyteller. You can imagine situations and then invite your readers to accompany you on a magical, mystery ride. Or tell people what happened when you did not back up your system and a crash occurred, when you acted without considering the advice of the marketing specialist you hired, when you chose the best logo designer, or when you decided to use Facebook advertising to boost your marketing strategy. According to Brian Clark, a renowned blogger, stories actually “allow people to persuade themselves” – and I could not agree more.
- Personal touch – You are not writing news; you are writing blog posts. This means that your readers would like to know your opinion, what you think and how you feel about specific things. Additionally, expressing your own opinions will make your posts unique, which will set you apart from other bloggers, and help start conversations with your readers, allowing you to understand your audience better.
- Other posts – The simplest way to add more value to your content is to suggest further reading. You can either include links in your posts, or recommend your own work or other people’s work formally, at the end of your copy – just as I did at the end of my post.
So, are you ready to dive in the deep waters of the blogging world? If yes, check our blog posts:
…or let us know how we can help you.