The Paradiddles way to survive

Paradiddles were our first customer, way back in 2003. The internet was humming, Ebay was a real opportunity for small business owners and things looked good.

In 2007 and 2008 the wheels came off for retailers on the high street. Competition was intense and margins were tough. By the summer of 2008 the writing was on the wall.

Smart retailers like Paradiddles took tough decisions and they changed their focus. Here is what Paradiddles have to say about 2009.


My prediction, keep mean, keep lean, go back to basics, order on a need to have basis, batten down the hatches, but keep positive …..

many thanks,


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