When we design a website, we always have one question in mind: “How to win the website viewers attention”. There are other questions: should we follow the communications standards or just focus on adding some “wow” to amaze the reader? When we follow the first way we have a guarantee that the message will be clear for reader. That’s why we have millions of almost identical websites.

When we follow the non standard way there is always a big risk that the message will be not accepted and that it will be not clear for the viewer. That’s why many do not take this kind of risk. But when they decide to make something unusual, they will usually win the interest of the audience, and make the product stand out .

Please take a look at: http://www.agentprovocateur.com/experience.html

Is this the good way?