Inbound Marketing What’s Best Leading, Following, or Setting The Pace? Competition is a part of any industry. As an inbound marketer, you’re probably very aware of your competitors and how they affect your place in the market. How you respond to your competitors is very …
Most business owners know what social media is. However, some of them are still wondering whether or not the social media “phenomenon” can help them grow their businesses. What do you think? Is social media the missing piece of your inbound marketing puzzle? Is it …
Does social media really work for small business? Read More »
Also referred to as social medial listening and social media monitoring, social listening defines the process of identifying and assessing people’s opinions about your (and your competitor’s) products, brand or company. By adding opinions to the interpretation of performance indicators and website metrics like direct …
Social Listening – a killer strategy for online marketers Read More »
The short answer is no, your content marketing will not die, as long as you have something interesting to say, and you know how to say it. Unfortunately, one catastrophic mistake most companies make is to go for the same old, worn-out topics, ads, and marketing …
Is drip marketing part of your marketing mix? No? Then, you’re missing out on one of the most effective ways to educate prospects and customers about your products and services. A drip marketing strategy can form part of your Inbound Marketing Plan and consists of sending out automatic …
How many people who access your blog actually read the content you publish? While we can understand that this is a difficult question to answer, something persuades them to share your content. But what exactly is it? The titles you use, the ideas you present …
Readability Score – the maths behind great content Read More »
Most companies do a good job at generating prospects. However, many of them fail when it comes to lead nurturing. Marketing experts have identified two main problems: most new leads aren’t quite ready to engage companies don’t know how to build long-term relationships with prospects. …
First steps to an effective lead nurturing programme Read More »
A successful inbound marketing strategy is key to a successful business. What metrics can to analyse to ensure the success of your marketing?
IT SUDDENLY STRIKES YOU. It’s a new idea for a blog post that will FINALLY go VIRAL. You sit down in front of your computer and start writing fiercely. You are savagely hitting your keyboard buttons, typing word after word, as your mind and passion …
It is not unusual for a marketer to come to an impasse when trying to find new content marketing ideas. Though there is limited material to work with, you are expected to constantly surprise your audience with new, interesting topics. How can you turn yourself …
