Public relations and inbound marketing share many of the same core concepts and one of particular importance is the sharing of information. Information sharing and how it spreads commonly follows one of three models that examine where information originates from, who receives it, and how …
1 to Many, Many to Many and Many to 1 – for PR and Inbound Read More »
Public relations and inbound marketing have more in common than they first appear to. Despite the fact, inbound marketing is more technology based and PR more writing based both seek a lot of the same goals and can learn from each other. Many PR professionals …
10 Things A PR Person Needs To Know About Inbound Marketing Read More »
Public relations and inbound marketing share a lot of the same concepts. Both strive to put forth an informative message out to the public describing your company’s goals, recent innovations, products releases, and other topics of note. The key difference between the two is that …
How to Transform PR by Using Inbound Methodologies Read More »
Is There Really a Difference? Public relations and inbound marketing are seen as being related fields of content creation that focus on different parts of a business’s communication strategy. While PR focuses on direct communication with the public at large inbound marketing focuses on drawing …
How PR And Inbound Marketing Work Together To Make Your Business Better Read More »
Are They Worth The Effort? One of the hardest parts of writing an article may be figuring out the title. Many writers have no trouble focusing on a core point and writing several hundred words to support a logical conclusion. What makes title creation particularly …
What if you did the same? What would you find? This is what we ended up with after a bit of topping and tailing. A back to basics article on inbound marketing. A Marketing Primer Inbound marketing is an ever-changing and challenging industry and it …
Curating Our Own Content – Any Value to be Found? Read More »
Inbound Marketing What’s Best Leading, Following, or Setting The Pace? Competition is a part of any industry. As an inbound marketer, you’re probably very aware of your competitors and how they affect your place in the market. How you respond to your competitors is very …
Everyone Can Get On And Off an Escalator, The Same Is Not True For An Exponential Curve Exponential is defined commonly as a rapid increase of a particular value that can be measured with an exponential function. An example of this in common speech is …
Exponential Growth, Inbound Marketing, And Artificial Intelligence Read More »
Emotion And Inbound Marketing Writing is not all fact and figures. Inbound marketing, in particular, should have an emotional component. Now while your work should always have sound facts behind it remember that marketing is about reaching people and informing them. Customers seek out businesses …
Not All Customers are the Same When writing inbound marketing materials there are several factors to consider. One factor that can be easy to overlook is the stylistic aspects of the work itself. Being factually correct and well written are only part of a successful …
Examples of Tone and Voice for Inbound Marketing Read More »
