Emotion And Inbound Marketing Writing is not all fact and figures. Inbound marketing, in particular, should have an emotional component. Now while your work should always have sound facts behind it remember that marketing is about reaching people and informing them. Customers seek out businesses …
Not All Customers are the Same When writing inbound marketing materials there are several factors to consider. One factor that can be easy to overlook is the stylistic aspects of the work itself. Being factually correct and well written are only part of a successful …
Examples of Tone and Voice for Inbound Marketing Read More »
The short answer is no, your content marketing will not die, as long as you have something interesting to say, and you know how to say it. Unfortunately, one catastrophic mistake most companies make is to go for the same old, worn-out topics, ads, and marketing …
Public relations (PR) implies a series of practices that focus on spreading information about a company in an effort to influence the public favourably. Basically, this means to offer your target audience information about your company, products, and services. But over the past few years, …
Seven Steps to Effective Public Relations Planning Read More »
Copywriting can be the difference between a successful blog or website, and one that fails to capture the audience’s attention. It is important to maximize traffic on your site through marketing and advertising, and copywriting can do that for you. So here are five helpful tips for …
What do you think? Are you going to read this page? No? Well, you should. Why? Because we have decided to run an interesting experiment whose results will probably surprise you. What is the experiment all about? One of the greatest Internet debates is whether …
When we first set up the business, never once did we think about contributing to export statistics. On a cold winter morning in 2003, Paul Imre sat in a shed and opened a worn, well that is a lie; he opened an unused copy of …
