Producing and distributing high-quality content on a consistent basis is something that every company with an online presence should do. However, posting content regularly is not enough to establish a positive presence online.
You also need to know how to use those perfect pieces of content you create to enhance your online branding, generate more leads and get more customers.
Creating & Targeting Your Content
At IMRE, our content marketing experts will analyse all the aspects of your business, including your target audience, competitors, brand, products and services. Then, they will develop a powerful action plan for your content marketing strategy, which typically includes:
Content to Engage & Nurture Your Audience
In addition to delivering professionally researched and written content, our talented writers will work closely with our marketing experts to nurture your leads at each stage of the sales funnel.
As a result, the content we create will help you:
Since a content marketing strategy would be incomplete without an editorial calendar, our marketing specialists will also establish a content creation and publishing calendar, and manage the flow of content for each of your distinct buyer personas.
All these will allow us to come up with an effective content marketing plan for your campaigns, synchronise distribution channels and keep content development and publishing on track.
Testing & Measuring Content Reach
To help you take full advantage of your content marketing strategy, we also use a wide variety of metrics to accurately monitor each piece of content we create and measure results against your goals. This way, we are able not only to identify what worked well and what needs improvement but also to use results as a guideline for future content creation.
Focusing on the positives, we will then fine tune your entire content marketing strategy to ensure that your future marketing campaigns will exceed your goals for visits, leads, customers and last, but not least, revenue.
What’s more, we use intelligent content marketing software solutions that are outstandingly unobtrusive, which means that no editing of your site source code will be required.
It’s All About the Love
The main purpose of creating and delivering the right message to the right audience at the right time is to let your prospects and customers know that they are well looked after right from the beginning. This reassurance will eventually lead to a higher lead generation and conversion rate, with a positive impact on your overall ROI.
While growing your brand is all about identifying and promoting the values your prospects and customers share, today’s brands do not live or die based on the values they promote; they live or die based on their content, posts, tweets, pins, likes and follows.
If you are looking for a team that brings together marketing, writing and web design experts, who are able to formulate a coherent content marketing strategy and generate great ideas that your audience will love to share, contact us at IMRE today!